Social Media in 2018: Where do people spend their time?

Social Media in 2018

Tomorrow’s dollars aren’t going to be generated through today’s “posting” social media sites but through more of a transnational “messaging” type of system.

I am about to tell you something that you already know: Social Media is everywhere. Every time you turn on the TV, there is a Facebook page or a hashtag waiting for you to use to express your satisfaction (or dissatisfaction) with a product or service. Companies use Instagram to display goods and services which directly tie into consumers. People chat globally with Snapchat and Facebook Messenger. They listen to the newest tracks over Soundcloud and watch videos on YouTube. On Amazon, each user has a profile which indexes your reviews. On Google Plus (Google+), you can join a community of interest and share your views. Twitter is about general trends of the news as well as news from your friends. This blog post isn’t about what is on Social Media, it’s about who is using social media. Which sites are “general” sites, or “specific” to certain sets of people? Who uses sites which you “post” information more and who uses “messaging” types of communication? That is what we are talking about today.

According to the Pew Internet Studies, “Some 88% of 18- to 29-year-olds indicated that they use any form of social media. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older.

Fully 74% of Facebook users say they visit the site daily, with around half (51%) saying they do several times a day.

Americans ages 18 to 24 are substantially more likely to use platforms such as Snapchat, Instagram, and Twitter even when compared with those in their mid- to late-20s. These differences are especially notable when it comes to Snapchat: 78% of 18- to 24-year-olds are Snapchat users, but that share falls to 54% among those ages 25 to 29.” (1)

Outside of the 65 and older crowd, Facebook is the social media constant in which most people have an account. But, the report also shows:

  • “Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%).
  • LinkedIn remains especially popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less.
  • The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the United States — 49% of Hispanics report that they are WhatsApp users, compared with 14% of whites and 21% of blacks.” (1)

Types of sites in this category are Facebook, Google+, Twitter, Blog, Soundcloud, MySpace, and others. Information on these sites contains content posted (or an RSS site feed is generated) from your writing and published on your “friends” aggregate (their wall). The “post” could be text, photos, videos, sound, anything you can think of. According to the Pew Internet Studies, “Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. All told, a majority of Snapchat (63%) and Instagram (60%) users indicate that they visit these platforms on a daily basis.” (1)

Types of sites in this category include Facebook Messanger, WhatsApp, Snapchat, Google Hangouts, and others. Information on these sites is transaction-based. So, your friend puts types in a few characters, it appears on your app, then you reply — thus keeping the conversation moving. It is “point-to-point” between two people or within a group. According to the Pew Internet Studies, “Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users. Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71% indicating that they use it multiple times per day. Similarly, 81% of Instagram users in this age group visit the platform on daily basis, with 55% reporting that they do so several times per day.” (1)

Even though everyone has a place to “post” on Facebook, looking at the 18–24-year-olds, that usage is changing over towards more “messaging” type communication. This is important for any Social Media company to know. Tomorrow’s dollars aren’t going to be generated through today’s “posting” social media sites but through more of a transnational “messaging” type of system. Thank you for reading this blog. If you have any questions, comments, or concerns” place them in the comments section below.

(1) link:

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Nick Stockton

Life is short. This blog is shorter. You could have spent your time reading all sorts or articles, but I am glad you are reading mine.